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«Digital signage is another area which has seen leaps of progress over the past few years. And far from being a luxury, these screens can save considerable costs and so offer fast ROI particularly for customer facing businesses. After all, one way to increase market share is to ensure your customers have the information they need about your company and products at the point of purchase.
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Small businesses need to be more responsive and quicker off the mark than their larger counterparts there’s no better way to do this than using a digital sign which can be updated, either from a central location or locally, to reflect changing situations.
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Commercial grade displays are different from that of a TV purchased from your local electronic shop these displays are more robust and rated to show content for more total hours, fit for purpose. All displays are designed for 24/7 usage and have special LCD panels so that the colour doesn’t fade over time, as it would with other LCD panels found in TVs and PC monitors.
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Digital signage can be one of the most impactful shopper marketing technologies in use in retail today; it can deliver the right message to the right place, at the right time, and in the right format; it has the power to impact sales, build brands and improve the customers’ experience.
